Hello! My name is Dale Roberts and I am the owner of Dale Liverpool Tours ltd. In 2023 I set up the company after working in the tourism industry of Liverpool since 2015, across a variety of roles.

The idea for this company came in the June of 2022, when I would receive a phone call from a friend who wanted to invest in the tour industry of Liverpool and wanted my advice. I said instinctively “there is no chance that we could have another scheduled tour bus in Liverpool” and I spent the rest of the day thinking about that exact thought, wondering how sustainable it is for the city to expand tour options. The thought became a vision and the vision would eventually become a reality.

I had been toying with the idea of investing in environmentally friendly tour options years before that phone call, but I would start making it a reality. I started creating the idea for a progressive, sustainable, fun, educational and beneficial tour company that puts caring for the city and the people who live here at the heart of welcoming guests into it. Has it been an easy journey? Absolutely not! But at the start of 2023 I would make the leap into making the dream a reality… In May 2023, I would set up Liverpool Eco Tours Ltd.

By 2024, the demand for tours and services had become so great that I felt it was best and right to change the company name to Dale Liverpool Tours Ltd, to accurately reflect the company and to assure everyone that tours would be delivered by me.

I have a wealth of experience within the Liverpool tourism industry, I started out as a writer, then I’d work for companies like The Beatles Story which gave me a front line view of the tourism industry. I would join Liverpool City Sights as Marketing and Business Development Manager and be part of the team that would design their City&Beatle Tour. I would then join Cavern City Tours, owners of the legendary Cavern Club and Magical Mystery Tour and organisers of International Beatleweek, the worlds biggest Beatle festival. I would become the tour guide of “The Cavern Club - behind the scenes tour” making me the only person to deliver scheduled tours of The Cavern Club in its history and eventually I would end up the manager of the world famous Magical Mystery Tour of Liverpool.

Showing people around Liverpool is my passion. No matter why you are visiting this page, no matter where you are from - I look forward to working for you, or with you, to deliver tours of the highest standard to showcase this incredible city that I call home.